Monday, September 14, 2009

Hollywood Hates the Free Market

If there is one thing that Hollywood hates more than anything, it's people enjoying their movies for free--or as close to it as possible. One of the foundations of a free-market is that consumers decide how much they are willing to pay for something, and only the companies that can provide that service/object for that price cost-effectively will stay in business.
For far too long, Hollywood has decided how much we will pay to watch the garbage that sweep out into the theaters and video stores across this country, and has reaped huge sums of money. Since the advent of faster, more widespread Internet service has become popular, their revenue has been dropping, since people suddenly realized that they don't have to pay to watch some trite piece of crap in a theater or rent the DVD for $4-6 bucks. Multiple suits and harassment of the ISP's by organizations such as the MPAA has done very little to stem the tide of recorded or ripped videos making their way into millions of hard drives around the world. And that wont change anytime soon. But something else is agitating Hollywood these days.
There are these soda-machine sized boxes springing up everywhere around the country, in WalMart's, gas stations and fast-food joints. From them, you can rent a DVD for about a dollar a night, no questions asked. There's no one to ask them, the machines simply vend your disk and and transmit your cash into some large bank account somewhere. The most popular and easy to find is RedBox. McDonalds jumped on the RedBox wagon big time, even giving away free rentals with meals. They are simple, convenient, and most of all, cheap. Movie studios do not like this.
RedBox has proven to Hollywood that consumers are tired of getting raped every time they go to the theater, paying upwards of ten dollars, per person, to sit through two hours of nonsense, when they can just do it at home for a buck and change for the whole family. A weak economy and high unemployment rate have added to the problem, people are diverting their shrinking entertainment funds to cheaper sources. Mint.com has a great visual breakdown of the comparison between the most popular video rental chains. Basically, they're kicking some major ass, as I'm sure any customers of the machines are well-aware, the lines get annoyingly long, especially when that damn guy has no idea what he wants to rent. Asshole, they're the same ones in there no matter what screen you look at!
Anyway, Hollywood hates RedBox. So much so that they are trying to, and succeeding in, getting video stores and unions in on the game, claiming they're running ma and pa video stores out of business. Bullshit, Hollywood and and Blockbuster ran most of them out within the past few decades. Times are changing, and so are the ways we watch movies. Even NetFlix, although not demonized by Hollywood quite so much as the little video kiosks, are still on their shitlist, stymieing them whenever they can. Hollywood is not ready to change, and will fight, like the music recording industry, until they have to change to stay viable.
Here's a deal I'll make with you, Hollywood: how about you start making some better movies, something worth my time and money to watch, and I'll start going back to the theater again. Deal? Want me and millions of other Americans back in your sticky, overpriced seats? Stop pumping out the garbage and actually take some pride in what you do. Until then, I'll be at the 'Box more often than not.

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