Tuesday, September 15, 2009

Good for youuu!

One of the big yuppie things to do during the 2000's has been to own a hybrid, be it the ridiculously popular Prius, Toyota and Honda's other attempts, luxury hybrids or good old American made POS hybrids like the Ford Escape. It is a feel-good purchase, letting the owner believe that they are helping not just their status, but the environment. Not so fast.
Those massive battery packs in your hybrid? Nickel-metal hydride batteries full of nickel. That cool electric motor? Full of rare, difficult to mine metals like neodymium. All that stuff has to be mined, shipped, processed and fashioned into parts, which are then reshipped to places like Japan where they are built, and then shipped overseas to America's voracious consumers looking to out-green their neighbor or just show up how great they are for pretending to care about the environment. Another study done by CNW Marketing Research has shown just how inefficient it is to produce and maintain hybrids as compared to other vehicles. Even SUV's and many luxury cars are cheaper to produce.
And what do you get for all that extra cash you lay down for that ego boost? Only better city driving fuel mileage and a heavier, less efficient car. The Prius is notorious for its lack of interior space and poor highway performance. Penn and Teller tackled this one on an episode of "Bullshit!". The 'Smug' episode of South Park also went to great pains trying to get the message across that hybrids are not the answer, but just a step in the right direction. Hybrids aren't necessarily a bad thing, they are a testing bed for new technologies and an indicator that as a society, we're becoming a little more than dimly aware of our effect on the planet.
More fuel efficient car are coming out all the time, and ultra-efficient diesel hybrids are starting to make their way across the Atlantic where they have been driven for years. Volkswagen had brought out their L1 two-seater concept car that gets 170 mpg with a 1 liter diesel-hybrid engine. It's 3-4 years away from seeing the roads of America, but car companies are definitely on the right track. At least in Europe.
Next time you see some smug prick in their Hybrid flying past you on the freeway, don't get mad, just remember that they paid a whole lot more and most likely aren't getting any benefit whatsoever from that over-sized accessory. Not until they can figure out how to run a vehicle off of douchebaggery, anyway.

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